No Free Rides on Reputed Marks: The CJEU’s Balancing Act Between Trademark Rights and Political Expression in Inter IKEA Systems v Vlaams Belang
On the 8th of May 2023, a Belgian court, the Nederlandstalige ondernemingsrechtbank Brussel , referred a question to the Court of Justice of the European Union in Case C-298/23 Inter IKEA Systems BV v Vlaams Belang, raising an important issue at the intersection of trademark law and freedom of expression. The dispute concerned the use of the well-known IKEA trademark by the Belgian political party Vlaams Belang in connection with its proposals for immigration and asylum reform. The party promoted its programme under the title ‘IKEA-PLAN’, with the acronym standing for ‘Immigratie Kan Echt Anders’ (‘Immigration Really Can Be Different’).…
Antoine Camilleri and Emily De Brincat11th September 2026





