On 14 February 2024, the European Commission published the results of a screening, known as a “sweep”, of social media posts from influencers that it had carried out together with the national consumer protection authorities of 22 Member States – including Malta –as well as those in Norway and Iceland. The results are out…and perhaps they are hardly surprising. Whilst 97% of influencers were found to publish posts with commercial content, only 20% systematically disclosed these posts as advertising. 38% did not use platform labels to disclose commercial content (for instance the “paid partnership” label on Instagram) but preferred to…
Annalies Muscat29th February 2024