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Influencer Guidelines
Influencers Take Note: MCCA Has Published Guidelines for Sponsored Content Antitrust, Competition and Trade

Influencers Take Note: MCCA Has Published Guidelines for Sponsored Content

Are you an influencer? Take note! The Malta Competition and Consumer Affairs Authority has now published guidelines that influencers should follow when uploading sponsored posts on social media platforms. We all know how important advertising is in the business world and, with the number of sponsored posts that are flooding social media platforms, businesses have taken to use influencers as the new powerhouses of digital marketing. As was discussed in our previous article on the topic, we do not have laws that specifically regulate influencer marketing. However, the Consumer Affairs Act – which transposes the provisions of the Unfair Trading…
Laura Spiteri
4th December 2024